Heavy Lifting - thoughts and web finds by an economist
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Saturday, March 13, 2010
The Florida Marlins are going to charge an additional $5 for seats that are in the shade.
Many teams seek public funding for a stadium with a retractable roof. In the case of the Marlins why go through the hassle of building a roof when you can price discriminate based upon sun tolerance.
I predict a class action lawsuit against the Marlins as the additional $5 might price some folks out of the market for shaded seats and into the sun, with increased probability of contracting skin cancer, etc.
HT: Chris J.
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