Heavy Lifting - thoughts and web finds by an economist
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Monday, October 13, 2008
Team Marketing Report provides information concerning Anheuser-Busch's campaign to raise up to $100,000 to help the University of Hawaii to upgrade their athletic facilities.
From July 16 through Nov. 30, A-B Sales of Hawaii will donate 25 cents from every case of Budweiser products sold across the state – up to $100,000 – to improve athletic facilities on campus. A-B takes the total volume of beers bought during the period and converts it to a case equivalent.
I'm not sure how that plays with the temperance crowd.
Link to AB's site
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