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Monday, March 26, 2007

Unintended(?) consequences of 'Super Duper' Tuesday

I understand this theory is a bit far-fetched, but the movement of a number of primaries to Feb. 4 of next year seems to create a situation in which only big-money candidates have a chance for their party's nomination. If you lose on Feb. 4 your campaign is basically over. If you win on Feb. 4 your campaign is basically over.

The raising-rivals-cost argument seems applicable to what the parties are doing to their respective dark-horse candidates. Why they wish to do this I am not sure.

However, a side effect of the concentrated primaries is that candidates may spend less money on local advertising efforts and, instead, spend more money on broader nation-wide campaigns. This is bad for the local CW affiliate but really good for the NBC main office. This is likely bad news for the Ft. Worth Star-Telegram but good news for Time magazine. More here from Advertising Age.

I have yet to hear any one talk about YouTube campaigning and McCain-Fiengold. It would seem that putting viral advertising on YouTube would have an in-kind value that should be treated as a campaign expenditure or contribution. Either way, I thought that the Feds had sealed off all avenues of approach to messing around with campaign financing and expenditure - at least they [Congress] thought they had.

Where does the term "super duper" come from anyway?

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