Heavy Lifting - thoughts and web finds by an economist
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Friday, February 02, 2007
From the WSJ's professorjournal.com comes one of my favorite stories to date:
"With the number of charity balls on the rise -- there will be more than 100 fund-raising events in Palm Beach, Fla., alone this winter-spring season -- retailers and designers are creating complex new customer-tracking systems to avoid an age-old problem: a party-goer showing up for a gala in the same high-end gown as another guest." The article reports on actions that dress shop owners take to reduce the probability that two women attend the same even in identical dresses. These actions include keeping track of where their customers intend to wear particular gowns and then sharing that information with other stores. The article also reports that some women are purchasing one-of-a-kind gowns to ensure that others would not be wearing the same dress.
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