Heavy Lifting - thoughts and web finds by an economist
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Monday, February 12, 2007

It takes money to make money?

From Advertising Age:
GM disputes the TNS Media Intelligence figures -- which show a falloff in spending for the first 11 months of the year from $2.65 billion in '05 to $2.03 billion in '06 -- claiming it cut measured spending only 10%
GM admits to decreasing advertising by at least $300 million but the decrease might be as much as $600 million. The upshot? Advertising vehicles such as magazines and the advertising agencies that supply them material are a bit nervous. If the old saying "what's good for GM is good for the country" still has any bite, the decrease in GM advertising spending might be a sign of things to come in the not-too-distant future.

With direct advertising, such as YouTube and other new ways to interact with your clients, it might be less important to advertise during CSI: New York.

It is mind blowing, on the other hand, to consider exactly how much GM spends to advertise HHRs and G6s. The amount of money GM spent on advertising in 2006 ($2.65 billion) is greater than the GDP of 37 recognized countries in the world, including a few that people have actually heard of like Rwanda, Eritrea, and Liberia.

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