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Thursday, February 22, 2007

Because carbonated is a bad term?

This Advertising Age story discusses how the new chairman of Coca-Cola refrained from using the word "carbonated" during a recent conference call, instead stating that Coca-Cola is "sparkling." Evidently non-carbonated drinks are now considered "still drinks."

Isn't sparkling associated with wine? If my brother reads this, perhaps he can post a short comment on what exactly is "sparkling wine."

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