Heavy Lifting - thoughts and web finds by an economist
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Monday, January 22, 2007

A million here, a million there...

From Advertising Age:
While many are looking to the digital future to explain why Time Inc. fired 289 people last week, they'd do just as well to look at the present -- particularly at the changing marketing habits of the domestic auto industry. GM and Chrysler slashed more than $100 million from their Time Inc. ad budgets last year
Ouch.

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