Heavy Lifting - thoughts and web finds by an economist
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Monday, November 06, 2006

Perceived vs. Actual Differentiation

From Advertising Age Daily:
When McDonald's corp. announced it would move to a trans-fat-free oil, the impact was immediate as consumers flooded the fast feeder with complaints that its fries didn't taste as good. But in actuality the taste was the same -- the company hadn't yet switched oils -- and some four years later it still hasn't.
An interesting side issue amongst the multiple drives to ban certain types of oil (is that what government is for?).

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