Heavy Lifting - thoughts and web finds by an economist
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Thursday, November 30, 2006

On the (possible) demise of NASCAR

I, for one, do not expect NASCAR to fade to black, but the sport might have peaked. In the next television contract, it would be nice if NASCAR could keep the races on one station/network rather than having races on SPEED, FX, Fox, NBC, TNT, and who knows where else.

Advertising Age has an interesting podcast on NASCARs television ratings and how that might affect sponsorship dollars and so forth.

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