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Tuesday, October 24, 2006

The 2010 What?

Advertising Age reports that our Census Bureau is anxious that people will forget the 2010 census and is willing to spend up to $300 million to make sure we do not:
The U.S. Census Bureau has unveiled a draft request for proposals for its 2010 Census marketing campaign, saying it expects to award a three-year, $250 million to $300 million contract to start Aug. 31, 2008.

"Communications must create awareness about the census and motivate each household to fill out and return the census questionnaire as soon as possible, as the cost of conducting the census multiplies when forms are not returned promptly," the request said.

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