Heavy Lifting - thoughts and web finds by an economist
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Monday, September 25, 2006

(Market) size does matter

From Advertising Age:
NEW YORK (AdAge.com) -- Eight months into his reign at Sirius Satellite Radio, the King of All Media's advertising rates are a fraction of what they were on terrestrial radio. "Live Read" spots for which Howard Stern once commanded $30,000 on CBS RAdio now sell for $5,000 to $6,000 at Sirius.

Ooops.

More here

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