Heavy Lifting - thoughts and web finds by an economist
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Thursday, July 21, 2005
From AdAge Daily (reg req'd):
I have a sneaking suspicion that this type of thing goes on a lot more often than we know about. How is it that the house that purchases a lot of advertising in Wine Spectator or Wine Enthusiast just happens to get a rave review that month? Product placement is clearly valuable for advertisers because they are willing to pay for it. However, paying to get your tuna fish mentioned in a recipe? I rarely follow recipes to the letter and definitely wouldn't buy the recommended tuna fish, but I can see how easily other people might fall into the trap.
Alas, the matrix is all around us and we cannot escape.
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