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Monday, June 20, 2005

Media releases with little to no news

Saturday's race in Kentucky ended with Carl Edwards passing Mark Truex Jr. with two laps to go. Edwards had the better car and is arguably a very good driver. In Sunday's race in Michigan, Edwards didn't win but he didn't place badly.

Indeed, the AAA - Automobile Association of America - had this "press release" on Sunday:
DEARBORN, Mich., June 19 /PRNewswire/ -- AAA congratulates Carl Edwards and the Roush Racing Team on their fifth place finish in the Batman Begins 400 at Michigan International Speedway. Carl's skillful handling of the #99 AAA
Ford, and the outstanding support provided by his Roush pit crew, show why our
AAA clubs are proud to be a sponsor for Carl and Car #99 in this year's NEXTEL
Cup Series.
We look forward to seeing Carl and the #99 AAA Ford in the winner's circle
many times this year.

I understand that AAA is a sponsor of Edwards and wants to get his and their name out to the public. An electronic press release is costless, I suppose, but does the release hold any news worthy event? Does the release portray anything of interest to those associated with AAA or Ford or Carl Edwards?

I have wasted more bandwith on the release than should have been wasted, but I wonder about these things. The media is much more of a propoganda tool than I previously realized - the media is desperate for copy and will accept it from just about anywhere.

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