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Monday, June 20, 2005

The future of the NBA?

Might not lie in the United States? Oh, they will continue to play the games in the States, but the television viewership in China is approximately 2.5 times that of the United States?

According to this story, "an estimated 50 million
viewers in China watched Game 1 and Game 2" whereas "Game 2 of The Finals on ABC was the most watched program on Sunday, with 10.67 million viewers."

Granted, the Chinese don't have the same disposable income as the United States citizenry, and therefore the advertising/broadcast rights of the NBA in China may be worth less today. However, as the Chinese become more wealthy and advertising becomes more valuable, so too will the broadcast in China. It is possible that a lot of Chinese watch the NBA finals because they literally have nothing else to do, and as they become more wealthy there will be a lot of substitution out of the NBA finals into other things.

NBA viewership is down considerably in the United States, and yet there seems to be a large world-wide audience for the game.

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