Heavy Lifting - thoughts and web finds by an economist
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Tuesday, June 28, 2005

Are we buying this one?

This came in my email box today. I am not sure if I buy it or not. While a negative calorie soda might seem like a good idea, if someone tries to lose a lot of weight by overdosing on "negative coke" the liability issues might outweigh the revenue boost.

Currently Coca-Cola and Pepsi beverage developers are in a recipe race to develop the first diet beverage that actually burns calories. Public relations representatives from Coca-cola are already working on the packaging with the working title "Negative Coke."

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