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Thursday, May 05, 2005

Blame it on the advertising

This article reports that beer drinking is down and spirits drinking is up. More specifically:
Beer sales, at $25.6 billion, were 53.2% of the alcohol beverage market in 2004, down from 56% in 1999, according to the Distilled Spirits Council of the U.S. The spirits segment improved to $15.1 billion in 2004, or 31.3% of market, up from 28.2% five years earlier.

The factors driving this seachange in alcoholic beverage consumption habits range from a blurred image for beer brands to shrewd moves by distillers, from consumer affection for luxury goods to the withering away of blue-collar institutions where beer was part of the social fabric.

I am not so sure about the "withering away fo blue-collar institutions" but the decline in beer is coinciding with the re-emergence of advertising of liquor on the television. Correlation? Causation? Does it really matter?

Ban liquor advertising now!!

Of course, I am just kidding, but you know that there will be one or more activist groups that will use the same logic on Chris Matthews or some such talking-head show.

Comments:
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