Heavy Lifting - thoughts and web finds by an economist
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Monday, March 28, 2005
or some such nonsense might be spout out by 50 Cent or Lil' Jim or Bubba Sparxx. Why? Because McDonald's is paying money for hip-hop artists to start plugging the Big Mac right along with the Mercedes Benz and the Bling. From Advertising Age:
McDonald's Corp. has hired entertainment marketing firm Maven Strategies to help the fast-food giant encourage hip-hop artists to integrate the Big Mac sandwich into their upcoming songs.
It seems a little incongruous - what with ketchup marring the bling - but what the heck? Money is Money.
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